Working on behalf of the Ohio Council of Retail Merchants, the Economics Center’s research team analyzed data to create the 2024 Holiday Sales Forecast.
Among the findings:
- The Economics Center forecasts a 1.1 percent increase in Ohio relevant retail spending for the 2024 holiday season compared to the 2023 season, with total sales of $30.4 billion.
- Full-year relevant retail sales in Ohio have exhibited sustained growth over recent years. However, relevant retail sales have experienced smaller year-over-year gains since the first half of 2022.
- Online shopping continues to be a growing component of retail sales, although growth is stabilizing since the COVID-19 pandemic. Growth in nonstore retail sales, which includes online and mobile shopping, has exceeded overall retail sales growth in Ohio since 2013.
To read the full report, CLICK HERE.